WestUC — “Give Your Meetings an Assist” Campaign - NovaBear Creative

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WestUC — “Give Your Meetings an Assist” Campaign

West Unified Communications wanted to energize their marketing around InterCall Unified Meeting 5, their all-in-one audio, video, and web conferencing platform. Partnering with the Big Ten Conference, they aimed to capture attention in a crowded B2B space by connecting their collaboration message to the excitement of basketball.

The campaign, titled “Give Your Meetings an Assist”, leveraged the concept of teamwork, strategy, and seamless hand-offs on the court—mirroring how WestUC helps teams communicate and collaborate effectively from anywhere.

Creative Concept

Using the familiar language and visual energy of basketball to break through typical tech advertising clutter.

Video: Brought the concept to life with fast-paced motion graphics, dynamic transitions between sports visuals and business meeting scenes, and upbeat audio to reflect momentum and flow.

Ad: Extended the campaign into print with a bold, court-inspired red wood texture, clean modular layout, and a clever blend of sports and corporate imagery (clipboard, basketball, and conference table).

The design emphasized key value props—simplicity, flexibility, and productivity—while incorporating the Big Ten partner badge to boost credibility and relevance to the campaign’s audience.

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